Our Mission

At NewSpace Brand Builders, our mission is to empower the next generation of space enterprises and supply chain innovators to lead in the rapidly expanding Starconomy by transforming bold ideas into brands with gravity. We help visionary B2B companies, across the space industry supply chain, from component and subsystem to OEMs, define their identity, amplify their voice, and build communities of belief that accelerate adoption, partnership, and long-term growth. Blending brand strategy, strategic communication, and community architecture, we ensure human leadership remains at the center of your story as technology evolves at orbital velocity. Whether enabling commercial services, advanced propulsion, Earth observation, in-space manufacturing, or lunar infrastructure, we unite the people who believe in your mission and empower them to carry it forward across the space ecosystem.

We help space industry supply chain leaders define their brand, amplify their voice, and build communities that drive adoption, partnership, and long-term growth.

Our Team

Read Mike's Bio

Mike Daily has been in the communications profession for almost four decades. For the past 29 years, Mike has counseled senior-level leaders and executives and helped establish numerous branding stakeholder management and engagement programs for both government and non-government organization space programs; and is considered a subject matter expert in the areas of brand design, planning, execution, strategy and management, stakeholder relations engagement and management, change management communications, operational planning and employment of strategic communications, and communication measurement, analysis, and effects assessment.

Mike is the author of numerous professional articles, lectures and educational workshops related to brand strategy development and strategic communications planning, research, management, and measurement.

In his free time Mike serves as an Accreditation in Public Relations (APR) instructor, facilitator, and mentor. His professional designations include Accreditation in Public Relations (APR) and International Communication Measurement and Evaluation (AMEC-ICME).

Mike is a 1976 graduate of the US Naval Academy and holds Masters’ Degrees from the University of Southern California and National University; as well as a graduate of the Department of Defense Information School. Mike is also a retired Marine Corps Colonel, Public Affairs Officer.

Read Ken's Bio

Ken Almond brings over 25 years of technical management and analysis expertise supporting complex defense, homeland security, and aerospace initiatives with a strong emphasis on space industry applications and systems analysis.

Mr. Almond is a strategic branding analyst known for his ability to uncover the deeper narratives that drive brand perception and consumer loyalty. With a keen understanding of market dynamics and cultural context, he specializes in evaluating how visual identity, messaging, and heritage elements shape brand equity. His work blends data-driven insight with creative intuition to help organizations strengthen authenticity, reposition effectively, and connect with modern audiences without sacrificing their core values.

Mr. Almond holds a Graduate Certificate in Business Administration, an MBA with a specialization in Project Management, and is a certified Project Management Professional (PMP). Mr. Almond is currently a Doctoral Candidate researching the effects of communicating corporate branding changes to customers and the challenges of making brand strategy changes in medium and large corporations.

Read Mike's Bio

Mike Graf is a strategic operations and marketing leader with more than 20 years of experience helping organizations strengthen their brand, streamline processes, and engage customers. At NewSpace Brand Builders, he partners with clients and their marketing teams to transform big ideas into actionable strategies – ensuring brand initiatives are not only well-defined but also executed with precision and measurable impact.

Mike brings deep expertise in aligning marketing objectives with operational excellence. He has led cross-functional teams through brand strategy development, CRM and SaaS platform integration, and full-scale digital transformations. Known for his ability to rescue at-risk programs, Mike adds clarity, structure, and momentum to initiatives that drive both internal alignment and external market success.

With a background spanning program leadership, customer experience, and brand marketing, Mike ensures that every engagement with NewSpace Brand Builders results in sustainable growth and a stronger brand presence in competitive markets. His collaborative approach empowers clients to leverage their in-house resources while providing the guidance and support needed to deliver results that last.

Throughout his career, Mike has built a reputation for turning complex challenges into clear, executable strategies. He specializes in aligning business objectives with operational excellence – whether that means rescuing at-risk programs, optimizing cross-functional team performance, or driving customer engagement through innovative technology.

With expertise spanning operational strategy, CRM and SaaS platforms, process development, and brand marketing, Mike brings both vision and execution to every engagement. His leadership ensures that clients achieve sustainable growth, improved efficiency, and stronger connections with their customers.